Micro and small retailers in Costa Rica turn energy efficiency into competitive advantage

Retail businesses, such as bazaars, grocery stores and mini markets, are committing to energy efficiency as a competitive advantage while contributing to climate change mitigation.

Business owners heeded the call of the Chamber of Retailers (Canacodea) and GIZ Costa Rica´s ACCIÓN Clima project to modernize their refrigeration equipment and air conditioners for energy efficient models, which opens the door to a new era of competitiveness in the market, driven by sustainability.

In a context where environmental awareness and energy efficiency are increasingly valued, entrepreneurs are taking a step forward, recognizing that sustainability is not only a responsibility, but also an opportunity. 

By opting for more efficient equipment, they not only reduce their carbon footprint, but also see a significant reduction in their electricity bills, which translates into a positive impact on their pockets.

But beyond the direct economic benefits, this initiative is marking a cultural change in the Costa Rican private sector. By adopting sustainable practices, these businesses are not only adapting to the demands of today's market, but also building a solid reputation as leaders in their communities.

This not only attracts more conscious customers, but also strengthens local action on environmental issues.

These businesses will also receive financing opportunities from financial institutions, as well as support from ACCIÓN Clima in the purchase of equipment.

Costa Rican retail business owners demonstrate that sustainability as a business model is an achievable reality that not only leads to climate change mitigation and adaptation, but also drives long-term business success. At a crucial time where every action counts, these entrepreneurs write the future of retail with tinges of hope and responsibility.